60-Minute Education Session

SUN-A08: “What Revolution Do You Want To Lead?” And Other Essential Startup Questions

Sunday, October 29, 2023

9:00am – 10:00am CT

1.00 PDH, LA CES/non-HSW, AICP, FL

Lead Speaker(s)

Brice Maryman, FASLA, PLA (he/him/his)

Founding Principal
MxM Landscape Architecture LLC
Seattle, Washington

Speaker(s)

Ashley Ludwig, ASLA (she/her/hers)

Founder
ABLE
Seattle, Washington
Lauren Cantrell, ASLA (she/her/hers)

Principal, Founder
DELINEATOR
Charlottesville, Virginia

Starting a new practice is daunting. During this session you will hear from three new business owners who will share both the practical and philosophical considerations that go into forging a new direction for yourself, your practice, and the profession.

Learning Outcomes:

Understand why one might want to start a landscape architecture practice.
Explore alternate modes and foci for a landscape architecture practice.
Discuss how to navigate the tradeoffs between business development and personal/ professional values.
Discover resources to help emerging businesses get started on a sustainable trajectory.