SAT-B08: Sharing Landscape: Telling the Story of Your Work in the Media

Saturday, October 28, 2023

2:00pm – 3:15pm CT

1.25 PDH, LA CES/non-HSW, AICP, FL

Lead Speaker(s)

Jack Murphy

Executive Editor
The Architect's Newspaper
New York, New York

Speaker(s)

Brooke Dexter (she/her/hers)

Director of Communications
Field Operations
New York, New York
Barrett Doherty, ASLA (he/him/his)

Photographer
Barrett Doherty Images
New York, New York

Communicating what landscape architecture is and what landscape architects do through the strategic positioning of photography and text shapes the public’s understanding about the discipline. This session will focus on how this work is introduced to the public via media outlets and offers strategies and recommendations.

Learning Outcomes:

Discuss the concerns and production of design media today.
Explore how to tell better visual stories about landscape architecture.
Generate awareness of how documentation and storytelling can help landscape architects share their work in wider, more authentic ways.
Identify the professionals involved in publishing projects and plan how to engage them.