Skip to main content
ASLA 2023 Conference on Landscape Architecture Main banner
Back
Session Guide

90-Minute Education Session

FRI-C03: Behind the Curtain: Storytelling and Design Process of Residential Landscapes

Friday, October 27, 2023
1:30pm – 3:00pm CT
1.50 PDH, LA CES/HSW, AICP, FL

The opportunity to make shifts in the public’s perception of an idealized landscape can often depend upon our ability to connect audiences with a meaningful story of the place. Three leading residential designers explain how their analysis, design, and marketing processes drive design excellence and stewardship of our lands.

Learning Outcomes:

  • Learn how the craft of storytelling is at the center in the design process, as informed by the residential works of three design firms.
  • Explore the use of storytelling in analysis, concept generation, and marketing materials.
  • Leverage the narrative of a project as a way to communicate cohesive design strategies, collaborate with architects, and facilitate decision- making with the client.
  • Learn through case studies how three firms’ residential designs respond to unique geographic regions—Intermountain West, Midwest, and East Coast.